Armen Yemenidjian

Ben Kovler - CEO + Founder + Chairman

Armen Yemenidjian


Armen Yemenidjian began his career at Tropicana Hotel & Casino in Las Vegas in August 2009 in the Marketing Department, subsequently moving to Casino Operations and Player Development.  He served as Special Projects Manager and Director of Player Development before becoming Vice President of Casino Marketing and Operations. He was a member of the Tropicana Las Vegas Executive Committee as well as the Casino Credit and Compliance Committee.  

After the sale of Tropicana in August 2015, Yemenidjian founded a number of companies in varying industries, including Armenco Capital, a commercial and residential real estate investment company, Armenco Restaurant Group, a franchisee of Jersey Mike’s in Las Vegas, and Integral Associates I & II, medical and recreational cannabis companies that own and operate three Essence Vegas dispensaries and two state-of-the-art cultivation and production facilities (dbas Desert Grown Farms and Cannabiotix NV). Under Yemenidjian’s leadership, Essence Vegas has received numerous accolades, including being named Business Insider’s number one dispensary in Nevada and top-25 dispensary in the United States; a 15-time Leafly List Winner, the most among dispensaries in Nevada, and the Las Vegas Review-Journal’s 2016 “Best of Las Vegas.”

In 2019, Green Thumb Industries acquired Integral Associates and Armen joined the GTI team as President.

Armen is a member of the Nevada Dispensary Association and the Nevada Cannabis Coalition, was appointed by the Clark County Commission to serve on the Cannabis Green Ribbon Panel and was selected by the state of Nevada to participate in the Governor’s Task Force on Cultivation. In 2017, Armen was named to Vegas Inc.’s prestigious “40 Under 40” list and in 2018, he was named as one of High Times’ “100 Most Influential People in Cannabis.”

Yemenidjian holds a Bachelor’s Degree in Business Administration from the University of Southern California.